Why Use Animated Videos for Marketing?
Storytelling is the key to successful content. Your primary objective as a content creator, whether you’re telling a tale about your product, your customers, or even compliance changes, should be to impart a message that moves your readers to take some kind of action.
However, the quality of a tale depends on how well it is told. Consider this. Even if you have a compelling tale, if you tell it badly, your audience will be less motivated to take action. Here’s when CGI animation comes in handy.
Animated video is a dynamic medium that will make your arguments stand out and is simple to produce and administer. It has all the advantages of a visual medium yet requires fewer resources than you would think. Promoting interaction between users and a brand via the use of videos is a win-win. In addition, they may be a powerful tool for encouraging site visitors to take the desired action. As a result, it will enhance your conversion rate.
Whether you decide to use real-time video or CGI. The use of video in your content marketing plan is a must. In this article, we’ll discuss the most compelling arguments for why Animated video is a great tool for companies.
Boost Sales and Conversions
It has been shown that using animated videos for marketing may increase conversions and revenue. An Invisia case study found that including video on a landing page increased conversion rates by 80%. Sales may be boosted in two ways by using videos: directly and indirectly. Customers are more likely to make a purchase when they can imagine how useful the product will be to them. Because of this, you may utilize animated videos to educate viewers about your company or product.
Raise Product Recognition
Online marketing using animated videos may not be the most straightforward method. There are ideas to come up with, storyboards to be greenlit, and final cuts to be made on the videos. However, the films have a high return on investment and may raise awareness of your company. The production of videos may be done on a budget. Numerous low-cost video editing programs have pre-made animation effects that make it simple to create high-quality videos. The material of your animated video should be tailored to your target demographic.
Instill confidence in your company
Only if consumers have faith in your company will you get their financial support. Establishing credibility for your company should be the overarching goal of all of your content marketing efforts. Customers will begin to trust you more after you’ve given them relevant and fascinating information. But trust is something that must be earned over time. So, just chill out. You shouldn’t always be aggressive while trying to make a transaction. Build credibility by delivering valuable information and enjoyable animations in your videos. Viewers will be more receptive to your offers after seeing the videos.
Obtain potential customers via the internet
Explainer videos may help with SEO. Google places a high value on multimedia content, such as pictures and movies. When properly optimized with the appropriate tags, these multimedia items will be crawled by search spiders and indexed. Videos can increase the amount of time users spend on your site. To improve search engine results, having a reduced bounce rate is crucial. The films may attract qualified viewers on Facebook and YouTube, who will then be funneled into your website’s sales pipeline.
Grab the mobile viewers
Many individuals now access their favorite social networking sites from their mobile devices. Facebook’s video platform has tremendously advanced, simplifying the process of uploading and sharing videos. Prospects who only have access to mobile devices may be reached via entertaining animated videos. In addition, videos posted to Facebook have the potential to go viral, resulting in a deluge of new business opportunities.
Defining your deals
Is there anything fresh you plan to introduce? Make use of animations to demonstrate your product’s features and benefits. Wyzowl data shows that 83% of companies using an explanation video on their homepage report an increase in conversions from website visitors. Prospective buyers are more likely to purchase after seeing a product in action, according to research.
Engage your prospects
Videos are fantastic for teaching and absorbing information quickly and easily. Today’s consumers are bombarded with advertisements, many of which vie for their attention. As a result, customers become less likely to do in-depth research on products or read lengthy descriptions. The vast majority of customers want to see a product in action before they buy it. Cartoons are the only media that can do this effectively. Even the most sluggish of potential customers may be enticed to watch your animation. This will put you ahead of the competition and increase your chances of generating twice as many leads.
Acquire peer influence
The three most well-liked social media sites today support video: Facebook, Twitter, and Instagram. Facebook’s launch of Lifestage, Live Video, and 360 Video has significantly improved the quality of its video offerings. Instagram now supports 60-second videos and stories. YouTube is a whole other ballgame. You may find a large pool of potential consumers among the users of these video hosting sites. Your social media influence and audience will grow as you share entertaining animated videos across channels.
The aforementioned are all valid and noteworthy arguments for the use of animated videos in online advertising. Due to their effectiveness and speed, small businesses frequently use these strategies. To attract the desired demographic, they produce an engaging animation. To increase their consumer base and keep their attention, businesses are using different forms of video animation. They’ve had success in the market with whiteboard animation, explainer video animation, and both 3D and 2D animation video tactics.
