Explainer Video for your Business

Businesses may increase their brand’s visibility and guide prospective clients farther down the sales funnel by using videos. To understand more about a product or service, 96% of consumers have watched an explainer video. These videos are short, animated videos that aim to simplify complex issues, businesses, and product/service ideas for a broad audience. It takes complex concepts and theories and reduces them to their parts so that they may be more easily understood.

You can only imagine how dull a lecture on black holes presented using the conventional method would be. Most of you can probably relate to what I’m saying. As a result, businesses can finally say what their customers want to hear, thanks to explainer videos. Explainer videos are a succinct way to meet this need while also improving retention by demystifying previously foreign concepts. In the same way that they helped me remember more, explainer videos may do the same for you by quickly and easily demystifying complex concepts.

Top 10 reasons to have an explainer video

1. Improving the Rate of Conversion

Recent research found that after seeing an explainer video, 85% of consumers were more inclined to buy the described product. Online companies that want to reach a wide audience with a presentation of their products or services require explainer videos.

With the help of an explainer video, your target audience will have a far better grasp of your product and everything it has to offer, from its features and advantages to how it will help them meet their specific needs. Startups may convert more of their website visitors into paying clients with the help of an explainer video. The number of visitors that watch each product demo video may provide startups and enterprises with valuable data on the popularity and sales of their products.

2. Enhance the Clarity of Your Offering

One benefit of using an explainer video is that it’s hard to misunderstand what’s being said. Most viewers will have a better understanding of the message and a more accurate impression of the goods or services. Your website’s wording is the polar opposite of this. Some readers may get puzzled or hesitant to act because they misunderstood a word or jargon or skimmed the material.

The idea, characteristics, and need that your product/service serves may be presented to visitors much more clearly if they view a short explainer video. Explainer videos for startups are a great way to get in touch with your target audience. Nothing beats being able to demonstrate to a consumer exactly how your product will solve their issue.

3. Pique readers’ intrigue to drive conversions

All new companies nowadays use startup explainer videos to spread the word on social media. Additionally, videos are now the most popular kind of content on social media. Making a product demo video may be a great way to generate buzz about your new business’s offering.

The nicest thing about web video is how simple it is to post and distribute. This broadens the audience for your startup’s messaging. Over half of all individuals will watch videos this year, according to a survey published in The C100, and over 70% of Internet users already do so.

4. Google Page Ranking

What we’ve found is that websites that contain too much content (both text and media) tend to do poorly in Google’s search results. Visitors don’t have time to go through these dense informational websites since the average attention span of a client is so short these days. What they need is a way to quickly and easily find any information they want.

Websites that are too cluttered to easily navigate drive away potential customers before they even get a chance to learn about the company’s products or services. Startup explainer videos grab viewers’ attention and then swiftly provide them with precise product information, helping them make more informed buying choices.

5. Rising Number of Visitors to Websites

Traffic to a website may be increased greatly via the use of videos. If a startup wants to boost its website’s traffic, it should include a video on its landing page. Trending viral videos may be a great asset to new and expanding companies. There is no magic formula for creating viral videos, but only a genuinely amazing video has a shot of really going viral and getting your name out there.

6. Helping Viewers Remember What They Saw

Visuals are processed 60,000 times quicker in the brain than reading text and account for 90% of the information conveyed to the brain. Because of this undeniable truth, it stands to reason that providing video to your consumers is a great way to help them become fully apprised of all your company has to offer.

7. Making a Strong Proposal

Today’s consumers would rather watch a video or listen to music than read a book. They’re more likely to be interested in a product if they can see a video about it.

This is due to the video’s compelling tale, compelling graphics, and compelling backing music, as well as its innovative animations, brilliant colors, fun cartoon characters, and strong writing.

8. It’s Simple to Post Online

The greatest aspect is that these movies are so simple to publish and distribute, which in turn boosts brand recognition among the general public. The immense success of YouTube is not news to you. It is the second most popular search engine. People use YouTube to look for and watch videos. It’s a cheap and effective way for new businesses to spread their message to a bigger audience via video.

9. Brand identity

As I said before, internet firms need to create an explainer video to show potential customers how their products work. These new businesses need to have a distinct identity if they want to boost sales. Create a brand persona with the assistance of an explainer video to engage and persuade your target audience.

The video’s characters, plot, and animations all come together to create and strengthen a brand’s identity. Explainer videos aid in creating connections with a brand beyond only the brand identity. The customer’s thinking is more easily able to make connections using the problem-solution approach. Furthermore, the video character serves as an effective conduit for reaching the general public.

10. Contribute to Establish Credibility

You’re just getting started if you’re a startup. You have a theory, a plan, and some suggestions for changing things up. You may tell others about these ideas. But why should anybody have faith in you? what do you think? In your opinion? Credibility issues are common for new businesses. Customers’ faith in you is essential. A compelling explanation video may increase interest and credibility.

People will have a better sense of who you are after seeing your video. These videos show them that you’re legit and earn their trust. You may gain your viewers’ trust by demonstrating in the videos that you care about and are committed to finding solutions to their issues. The audience’s trust in you will increase as they see the videos that detail your process, goals, and commitment to the job.

Read more: Benefits and tips when using animated videos