Everything about Video Marketing

The term “video marketing” refers to the practice of using videos to spread the word about your business and its offerings. Video may be used by brands in a wide range of digital contexts, from the company’s website and social media marketing to programmatic advertising and beyond.

Now is the moment to begin video marketing if you haven’t already. Because of the decline in the efficiency of conventional marketing and the meteoric rise in the popularity of video, businesses can no longer afford to ignore the importance of video marketing. In this comprehensive article, we will cover the finest video marketing methods and all the fundamental principles you need to begin utilizing video for marketing immediately, regardless of your current level of expertise or experience.

Why is video marketing important?

Digital engagement tactics have contributed indirectly to the growth of video marketing, which has traditionally been used to advertise goods in the film and television industries. The video has always been an effective medium for conveying ideas that may evoke strong emotions or motivate viewers to take some kind of action.

Since the introduction of YouTube in 2005, video marketing has become more important to both companies and consumers. The proliferation of smartphones and subsequent improvements in mobile video delivery are also factors in the explosion of available platforms for viewing such content. Marketers see high-quality films as a popular medium for spreading their ideas because of recent technological improvements that have made their production and distribution simpler.

Marketing using a video may be touching. An advertisement has a better chance of being remembered if it evokes an emotional response, whether it be joy, fear, hope, or fury. There’s no denying the viral potential of video content. Because of its potential for widespread dissemination and accessibility, a well-made video has a good chance of “going viral” among a large number of people. Finally, during the last year, viewers have spent an average of 19 hours a week viewing movies online. Brands that want to expand their reach, attract new customers, and retain existing ones have no choice but to embrace video marketing.

Types of marketing videos

The most crucial factor to consider when deciding what kinds of movies to produce is whether or not they will serve their intended goal. Relevant to your objectives, they should correspond to the appropriate stage of the marketing funnel. I’m not sure what you want to accomplish just yet. Sure, no sweat. Learning about the different sorts of videos might help you better understand the video marketing process.

The following categorization of videos helps acquaint you with your video choices and provides insight into your developing approach. All the important players are outlined here. You’ll likely make use of many of these video formats.

1. Explainers Videos

One of the most popular types of videos seen on the internet is explanation videos. They’re a flexible medium that may be used to show everything from the inner workings of a service or product to the definition of a term or the execution of a procedure.

Most explainers for products or services have ‘conversion’ as their end aim. These are often sent to potential customers or integrated on a landing page or homepage (to lower the bounce rate). They can also achieve the same result if conducted through social media.

Created with the ‘consideration’ stage of the marketing funnel in mind, explainers that focus on an idea or a process tend to be employed there. You may get the most views by sharing these explainers on social media, embedding them in blogs, and sending them out in newsletters.

2. Television commercials and other promotional videos

Due to their pervasiveness, we can all name the many types of video advertisements. Perhaps, but not necessarily. Ads in the form of video may take numerous shapes, and they are often employed at the beginning and end of the marketing funnel, during the ‘awareness’ and ‘decision’ phases, respectively.

The specificity and almost universal use of direct addresses in video advertisements to promote a particular business, brand, or product bind them together.

At the ‘awareness’ stage, a video ad is most likely to communicate the brand’s goals, values, or origin story to pique the viewer’s attention.

At the ‘conversion’ stage, a successful video ad will make your value proposition crystal clear and have a compelling call to action, such as ‘Shop now’ or ‘Call to arrange an appointment.

3. Demo Video

A demo video is a great way to demonstrate the features and functionality of a product, whether it’s software or hardware. A product demonstration video might be an in-depth walkthrough of the product’s features and benefits or a simple unpacking and setup.

4. Videos with instructions

The purpose of this video is to instruct the audience on how to do something. Video tutorials have several potential uses, including providing viewers with the background information they need to fully grasp the material presented in an instructional video. If further information is required, these films might serve as introductions to a series.

Benefits Of Video Marketing

• Reach a wider audience: Potential viewers are everywhere, since video content may appear to customers on a variety of platforms, including movie streaming services, product pages, and social media postings.

• Grab the interest of the reader: In comparison to static images and written information, moving pictures and sound may stand out. Strategically, attracting attention may pay off in ways like increasing brand awareness and attracting new consumers.

• Make engaging marketing material: The term “video marketing” doesn’t only refer to commercials, but also to the provision of useful information that attracts viewers. Making videos that people want to watch has the potential to greatly improve your site’s search engine rankings.

• Promote your company and goods: Brand stories and product advantages may be communicated more effectively via explainer films than through text and still pictures alone. Making films demonstrating how to utilize your product may increase sales. Offering a glimpse into the inner workings of your business via video is another great way to demonstrate what motivates your brand rather than just explain it.

Read more: Explainer video for your business