Animated videos on social media channels

There are already more than 3.78 billion active social media users worldwide. The scope of brands’ influence on consumers is vast. However, the opportunity comes with the difficulty of attracting customers.

It’s not enough to just “post and forget about it” when it comes to social media. It must have a narrative, be aesthetically pleasing, have entertainment value, and establish empathy with its audience by appealing to their values and problems. Animated videos are the best way to express all of it. When you want to get people’s attention, nothing beats an animated video. It blends video, animation, sound effects, and narration to give your tale more impact.

Why promote animated videos on social media?

Information can be presented, tales can be told, and audiences can be kept interested all at once via the use of animation. Promoting your animated videos on social media is a great way to expand your audience, raise brand awareness, and boost user participation.

The viral nature of social media makes it a great place to promote and draw attention to your animated videos. You’ll leave an everlasting impression on your target demographic, which will help your company succeed in the long run.

Why do businesses use animated social media posts to grow their business?

1. Grab the audience’s attention.

The internet and social media applications are flooded with live-action video material, so animated videos stand out. You can enhance the chances that people will view your short animated social media post if you make it animated.

Studies have also demonstrated that animation is more effective at keeping viewers engaged than live action. Animated learning materials can aid in long-term retention. All crucial considerations while making posts on social media. Making animated versions of your most popular instructional material is a great way to grab people’s attention and help them remember it for longer.

2. Quickly verify a plethora of details

And studies conducted by Quadia demonstrate its efficacy. Eighty-seven per cent of the business people polled reported using web video, and of them, eighty per cent shared the clips on social media. Generally speaking, the goals are educational, as well as the promotion of sales and recognition of the brand.

Therefore, animations are perfect for this purpose. Videos with plenty of interesting information in them give off an air of professionalism, and the characters in them are typically accepted right away. In a nutshell, people will start to look up to you very soon.

The study also reveals that business leaders anticipate a rise in video consumption in the future. Seventy per cent believe that the shift to video will be long-lasting. It will become more common, more individual, and simpler. The difficulty is in standing apart. Add some life to your content strategy using animation.

3. Animations Help To Jog Memories

If you’re like the vast majority of people, you watched cartoons as a youngster and now remember those years as some of the greatest of your life. Cartoons may do the same thing since they evoke real feelings of nostalgia in viewers. This is a potent feeling that has been shown to alleviate sadness and other bad feelings. Therefore, marketing campaigns that appeal to people’s sense of nostalgia tend to be successful.

4. Animations Are Entertaining

Next, even if they are watching a business or instructive video, most people still want to be entertained. Making an engaging video and posting it on platforms like YouTube and Facebook will result in a large number of views. Simply having animated elements adds a new layer of fun to any video.  

5. Minimal Production Costs

The production costs of animated videos for social media are lower than those of live-action videos. Keep in mind that it would cost thousands of dollars to create live videos, what with the cost of hiring performers, a director, a set designer, a video crew, editors, and so on. This is a fraction of the price of having an animated video created.

Improve your animated social media postings with these pointers.

• Promotional colour use: Avoid using a plethora of colours, particularly those that aren’t part of your company’s established colour scheme, to boost brand recognition. Maintaining cohesion with your brand’s established visual identity will increase the likelihood that customers will remember your product.

• Successful textual use: Text is the primary method of communication in motion graphics. But don’t cram too much dialogue into one scene. It’s important to keep in mind that social media motion graphics need to be digested quickly and easily. Stick to the core point, and if there’s anything additional you want to get through, you can always add it to the caption.

• Include a narrator: Adding narration to static text and moving images is a great way to drive home your point. You’ll have more area to convey your tale and better describe the visuals.

• Get the correct equipment: It’s a common misconception that creating motion graphics takes a lot of time, but with the correct software, it’s rather efficient. Canva and other similar tools make graphic creation a breeze.

Animated videos are an effective way to reach out to and interact with people on social media. They’ve been on the upswing since the advent of the widespread use of social media. The most important reason for this is the exponential growth of animated video content across social media platforms. Social media users are more likely to engage with animated videos since they are simple to understand. It’s crucial to consider the influence of social media while compiling collections of animated videos. Are you familiar with the usage of animated videos in your social media campaigns? Tell me about it.

Read more: The Powerful Benefits of Video Advertising