10 Important Trends in Video Marketing

Do you wish you knew what the most popular video marketing trends of 2023 would be? 

Stop right there! More than 80% of internet users would rather watch a video about a company than read the text about the brand, making video marketing the most dominant content strategy in 2019. Through the remainder of 2023, the importance of video content will only grow as more social platforms roll out new video features and prioritize video-first algorithms.

Recent years have seen a rise in the prominence of videos as a key component of any successful content marketing plan. One of the most popular and efficient methods to engage your audience is to include videos whether it be a 30-second commercial, vlog, or live footage in your content.

87% of companies are already using video as a marketing technique since 81% of customers prefer it over reading text. If that isn’t convincing enough, consider that 88% of buyers have been persuaded to purchase after seeing a marketing film. To keep you one step ahead of the competition, we have compiled the most important video marketing trends of 2023.

Live Video

The significance of live video surged in 2020 due to the pandemic-induced restrictions on in-person events and experiences. The emergence of streaming has become a crucial means for both startups and established brands to maintain their connection with consumers. As a result, our perception of what type of content can be streamed has undergone a complete transformation.

Content creators across various industries are utilizing live video as a powerful tool to engage with their audience. From product promotions by influencers to virtual concerts by music artists and even full-length productions by Broadway companies, live video has become a popular medium for creators to connect with their fans.

As a content creator, it’s crucial to keep up with the latest video marketing trends, and live video should be a top priority in 2023. As we move towards a post-pandemic world, it’s becoming increasingly clear that the demand for live video content is not only here to stay, but it’s also on the rise.

As a content creator, it’s important to note that video content is highly preferred by consumers, but live video content tends to generate even higher engagement rates. When it comes to Facebook, live videos have been found to capture the attention of users for three times longer than pre-recorded videos. Additionally, live content has been shown to generate six times more interactions than non-live content.

TikTok Style

TikTok’s hyperactive video style continues to be a hit with business-to-consumer markets. TikTok-style films, which are short and to the point, may have a significant impact on marketing.

User-Generated Videos

One of the most popular types of online videos right now is user-created material. These movies may demonstrate how the product is used in its intended setting, inspiring confidence in the minds of prospective buyers.

Soundless Optimization

The concept of video advertising has undergone radical change because of the rise of social media. It’s common practice to muffle one’s phone’s speakers when viewing videos. You’ll need to devise cunning plans to catch their attention if they like to watch films in silence.

To make sure that the intended audience sees a video, subtitles, and on-screen instructions or information might be employed. Maximize the number of people who can watch videos without sound by doing so.

The Scenes Videos

Customers could appreciate an inside look at how your business operates. This may show them that the products they rely on are made by people who care deeply about what they do.

There are several perspectives you may take while filming a behind-the-scenes video. Customers could appreciate a short tour of your facilities, a product presentation, or a team-building activity. Amusing and instructive blooper reels that companies may see are one example.

Promotional Samples

Create anticipation for your goods and services with the use of product teasers. The ideal locations to share them are those that already make use of the short-form video format. These kinds of platform-specific videos often do well. Excellent jumping-off points include platforms like TikTok, Instagram reels, and YouTube shorts.  Customers might be encouraged to participate even more by soliciting their opinions on a proposed new product.

Explainer or Educational Videos

Animated explainer videos are a fantastic tool for communicating difficult ideas and sensitive topics to a wide range of viewers. By making consumer education a top priority in their advertising strategy, brands may increase their lead generation and customer retention rates.

Customers who are on the verge of making a purchase choice may be swayed by a well-made explanation video. Consumers are more likely to trust and stay loyal to a business after encountering informative and helpful content.

To pique the interest of your audience and encourage them to learn more about your company, you should make informative material accessible across all of your social media channels. It may provide them with the information they need to make a well-informed choice. With the help of an informative video collection, your business may become the first port of call for clients seeking DIY solutions to their problems.

Vlogging is here to stay

One of the most interesting ways to reach out to customers is through brand stories. It may also aid in the creation of a brand’s character and the maintenance of viewer interest. Vlogs, on the other hand, have evolved into a powerful medium for spreading a company’s message.

Almost any interest may be explored in a vlog. More importantly, these are consistently outperforming and engaging a larger audience. Vlogs will likely continue to be popular for the foreseeable future.

Influencer Marketing

Influencer marketing has evolved over time, but it remains an effective strategy for businesses. You have a great strategy! By finding a popular account and offering a financial incentive to promote your products, you can expect to see an increase in sales soon. No longer is it so easy. Users on social media are savvy to influencer marketing strategies and are less likely to take the recommendations of brands they follow at face value.

Becoming a social media influencer has become a normative career path. To be an effective influencer, you need both the ability to create engagement and a high level of specialized expertise.

Integrity In Online Advertising

Unscrupulous advertising practices have no place in 2023. Making mindful decisions has become popular. Your current and future clients are more ethically and morally conscientious than ever before. The effects of irresponsible capitalism on global warming are no secret to consumers.

That’s why it’s important to speak the truth. If a consumer isn’t your ideal demographic, you shouldn’t feel bad about losing them. It’s preferable to save them the disappointment (and bad reviews) if you can be honest and say you’re not the best fit. Users will respect your candor and keep in mind your sound recommendations.

Final Thoughts

Over the past decade, video content has become increasingly important in marketing strategies. As a result, digital marketers must be up-to-date on the current trends in video marketing. Learning how video material will integrate into design and marketing goals is essential, even if you are not a skilled cameraman. Simply put, its importance to your internet approach will only increase with time.

You should incorporate video marketing into your website and strategy, as well as your social media, now that you know the ins and outs of the industry. Need any kind of assistance while making videos? ANIMASJONSFAMELIEN is here to serve you. We would love to assist you in making a video strategy for your brand.

Read more: 10 Reasons Why Small Businesses Need Video Advertising