Top Video Marketing Trends for 2023
So, how exactly can you utilize videos to better your rankings in the SERPs? Pay close attention to these three key areas: consistency, back-end optimization, and relevancy. First, make sure each of your films is working toward a specific objective. Make them useful by addressing customer concerns, providing Marketers everywhere are reeling from the seismic shifts brought on by the advent of video marketing in the contemporary era. Advertising has expanded beyond traditional television as the use of mobile devices such as smartphones has made individuals more accessible than before. Businesses may now more simply and swiftly communicate with their intended audience thanks to this increased connectivity. However, this implies that marketers have to work harder to provide timely, topical, and engaging video advertisements.
One of the most effective methods to reach today’s consumers in the digital sphere is via video marketing. Videos have quickly surpassed text and images as the main medium for sharing information online. When it comes to building a strong brand and business in 2023, video marketing is crucial. Videos are becoming more popular across all media, from news websites and social networks to magazines and television.
In 2023, businesses may use the effectiveness of video marketing to enhance conversions and stimulate audience engagement. Here, we discuss the top six upcoming video marketing trends that will have the most impact in 2023.
Video Marketing Trends for 2023
Imagine what video content might do for your company if a picture is worth a thousand words. Learn the 2023 video marketing trends that will help you earn the most money.
Live Video
As the epidemic in 2020 halted all in-person activities, the value of live streaming increased dramatically. It has become crucial for both new and established businesses to maintain contact with their target audiences, and it has fundamentally altered our conception of what may be considered “streamable” material. Many different types of content creators are making use of live video now, from product promotion by influencers to virtual concerts by musicians to full-length Broadway musicals being streamed online.
In 2023, content marketers should prioritize live video as one of the most important video marketing trends. Consumer demand for live video content isn’t diminishing even as normalcy is returning; if anything, it’s increasing. Customers like videos more than any other kind of material, but they interact with them far more often during live broadcasts. Live content on Facebook, for example, produces six times as many interactions as prerecorded material and is seen for three times as long as prerecorded content.
Only 28% of video marketers plan to incorporate Facebook Live (a number that holds across all social media channels) in their strategy. Video email marketing is increasingly being cited as a successful method by business-to-business marketers. The lesson? By adopting live video today, brands can increase engagement and get an edge over the competition.
Smartphone Production
The days of investing a lot of money and time into making a marketing film are over. Even firms with vast pockets are turning to cell phones to provide more approachable, genuine content. Apple’s immensely popular #ShotOniPhone campaign served as a platform for the idea. Users were encouraged to share their finest iPhone photography for a chance to have it used in an ad or on a billboard for Apple. More than 15 million videos were submitted throughout the campaign’s history, demonstrating that anybody with a smartphone can produce high-quality videos that are almost indistinguishable from those produced by more established media outlets.
It’s an intriguing development that social media influencers have outperformed even veteran video marketing pros in mastering the art of smartphone video content. The finest smartphone videos, whether they TikToks, vlogs, sponsored advertisements, or anything else, are now being produced by amateurs.
Brands are catching on, too, as they see that this kind of authentic material is more effective at connecting with customers than promotional messages. So, if you’ve been considering making more video content but are worried you don’t have the means to do so, take this as a message that all you need is a little motivation and the tool you already have in your hands.
Search-Optimized Videos
While search engine optimization is nothing new, what about SEO for videos? Recent research by Forrester indicates that videos are 53 times more effective than conventional SEO methods in achieving first-page results. According to Brightedge, 26% of Google search results now include video excerpts, increasing the likelihood that visitors will click on such results.
useful information about your company, and producing entertaining videos. The next step is to always act the same way. Consistency is the key to increasing your rankings, just as it is with conventional SEO material. If you want more people to visit your website, you should make videos and post them often. Last but not least, while trying to boost interaction, don’t overlook the significance of technical optimization factors like title tags, keywords in descriptions, selecting suitable thumbnail photos, and reacting to comments.
Vloggers Will Become Even More Popular
One of the most popular methods to connect with an audience is via vlogging. Personal vlogging has been popular before. Regular video diaries were a popular way for individuals to express themselves, impart knowledge, and connect with others. However, currently not just small influencers but even large businesses are utilizing vlogging to connect with their audiences.
YouTube channels are set up by businesses to inform customers about the latest offerings, as well as to reveal behind-the-scenes glimpses of the company culture, employee testimonials, and more. The Goop cosmetics brand’s YouTube channel is a great illustration. They utilize the most cutting-edge strategies in online video advertising to get their name out there.
Shoppable videos
There has been a significant uptick in the use of shoppable videos in online advertising and retail. To do this, videos may include clickable links that take customers directly to a checkout page inside the player.
Viewers of shoppable videos may access products seen in the video by selecting related links or symbols. They’ll be sent straight to the item or checkout page from where they may make their purchase.
This simplifies the shopping experience by eliminating the need to actively seek the items being purchased. It streamlines the purchase process, allowing people to make a choice more quickly. Video advertisements have become more popular on the websites of retailers in competitive markets such as the apparel, cosmetics, and home goods sectors. This is becoming the most popular method of online video promotion.
AR/VR Videos
Although augmented and virtual reality (AR/VR) content has been available for a while, it is just now entering the mainstream of video marketing trends as customers seek more and more interactive experiences. Since standard video may not always be sufficient, organizations should be prepared to include it in their video marketing plans in the future.
Brands in many sectors have been using AR and VR to create immersive virtual experiences, contributing to the industry-wide spread of these technologies. AR and VR were employed in the retail sector to allow customers to “try before they buy,” in healthcare for self-guided diagnostics, and education for interactive games and activities.
Similarly to how our understanding of live video has evolved over the last year and a half, so too has our understanding of what sorts of experiences may be virtual, and customers are unlikely to want to give up the ease and accessibility that these virtual alternatives bring. While augmented and virtual reality (AR/VR) may never be able to fully replace the in-person experience, they are here to stay as a crucial strategy for video marketers.
Read more: Everything about Video Marketing
