What You Need to know when Ordering an Animated Promotional Video?

Bydeveloper

Sorry to be the bearer of bad news, but you’re losing out on a lot of potential customers and sales if you haven’t started planning an animated promotional video for your company yet. One of the most efficient methods of advertising and selling your product is via the use of an animated promotional video.

Although 68% of customers prefer to learn about a product or service through a promotional film, 83% of marketers report a favorable return on investment from using promotional videos. But it may be time-consuming and difficult to put together an effective advertising film.

But we understand that you may be concerned that the cost of hiring an agency to create a professional animated promotional video may be prohibitive. A premium agency’s production of a promotional video lasting between one and two minutes might cost as much as 10 000 USD.

After reading this, you should have a firm grasp of the definition of an advertisement. We have exhausted every possible option. There has never been a more comprehensive manual on animated promotional videos than this one. Fasten your seatbelts; you’re in for a bumpy journey. All the topics we’ll be discussing are listed here:

Let’s dive in

What is a Promotional Video?

A promotional video made to advertise a company’s goods and services is known as a “promo video” or “Shorty.” The most effective advertisements tell a narrative to engage and convert viewers into buyers. It’s concise yet manages to provide useful information and motivate readers to take action. Videos used for advertising should be interesting, educational, and persuasive. In addition, they should be crafted to make readers feel something. They won’t be monitored if they don’t fit the profile. If you want your promotional film to be effective, keep these tips in mind.

One of the most exciting and effective methods for companies to spread the word about a new product launch or other impending event is with the help of an animated promotional video that has been expertly crafted to pique viewers’ attention and motivate them to take action. Once completed, the information may be disseminated through a wide variety of distribution methods, including but not limited to television, live events, and social media.

What Elements Should Be Included In An Effective Promotional Video?

Not all videos are built the same way. A fantastic animated promotional video has these five characteristics, making it stand out from the large sea of existing online videos. They include:

  • Length: Keeping your animated promotional video to a maximum of two minutes is a simple and efficient technique to maximize its impact. According to research by Wistia, after two minutes of video, people’s attention spans start to drop by a lot. This is because our attention spans are becoming shorter and shorter, especially while using digital media.
  • Dimensions, Location, And Size: Your animated promotional video has to be visible without having to scroll up the page. This “removes hurdles to pushing play for visitors who are ready to view a video,” according to recent research. Second, it was discovered that films with a width of 401 pixels and a height of 600 pixels had the greatest average play rate.
  • Style. If you’re concerned that there won’t be enough variety in promotional video styles, relax. There are a wide variety of video formats available, such as:
  • Videos with real actors
  • Animation in 2D or 3D
  • Streaming Live
  • Photomontage
  • Screencast
  • Typography
  • Tone: How do you want viewers to feel after seeing your video? This is how you may characterize the mood of your video, which is crucial for engaging your audience and giving your message life. Popular tones include:
    • Conversational
    • Intense
    • Exciting
    • Funny
    • Youthful
    • Glamorous

While deciding on a video’s aesthetic, you should take into account several crucial variables. Topic, audience, and video format are a few examples.

Types of promotional videos

Making animated promotional videos that resonate with your intended audience and accomplish your stated goals is crucial to the success of your company. These are a few instances when promotional films may be appropriate:

Product Launch Or Tutorial Video

To educate your target market about your newest offering and boost sales, show them how it works, go through its benefits, and convince them that they need it.

Video Explanation

An explainer video gives a quick summary of your product or service, introduces an issue your audience is trying to solve, and then reiterates the answer your product or service provides. Consider it as a brief explanation designed to attract attention, persuade viewers of the value of the product or service, and convert them into customers.

Video For Problem-Solving

They show a process or step-by-step example of how they can do this by using the company’s products or services and focusing on a problem that the target audience wants to solve. Hardware stores’ how-to video guides for home repairs are a fantastic illustration of this.

Video That Is Artistic

They may be used as educational, explainer, or problem-solving movies and can take the shape of animation, motion graphics, or any other creative style. Innovative video formats are great for explaining complex ideas because they may use visuals like diagrams, charts, and maps to engage viewers who learn best visually.

Online Promotional Content Videos

An informative animated video is a powerful tool for showcasing your industry knowledge and differentiating your company from the competition. Consider your areas of expertise and how you may best serve your audience by sharing that knowledge.

Expert interviews, analysis of current trends, and suggestions for resolving audience issues are all great ways to establish your credibility. It’s an exciting opportunity to share your company’s unique spirit and character with the world.

The Verdict on Promotional Films

Many people see making an animated promotional video as a chore they have to endure. Some business owners may see promotional videos as unnecessary frills.

However, promotional videos serve as more than just an advertising medium; they are also an excellent medium for sharing your story. They are excellent at attracting attention and aid in establishing trust and trustworthiness. If executed properly, they have the potential to alter consumers’ perceptions of your company and its offerings. Creating promotional films is crucial. Why then don’t more companies employ them?

Hundreds of organizations have grown, improved, and found new markets with the help of Animasjons Familien. Understanding our customers’ needs allows us to craft a plan that integrates both conventional and social media with promotional efforts to help them succeed. Results and higher customer satisfaction are guaranteed by our method.

Send us a message and we’ll get back to you as soon as possible with answers to any questions you may have regarding our firm or methods. We’re excited to collaborate with you!

Read more: 10 Benefits of Animated Videos For Your Business

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73 Comments

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