How to promote your explainer video

Do you want help promoting your explainer video to the appropriate viewers? You are not alone in feeling this way. We feel you. There is a lot of competition, so it may be difficult to have your film seen by the proper individuals. So don’t worry! You should include explainer films in your content marketing plan.

This article will provide you with practical advice on how to market your explainer video and increase its viewership. Without further ado let’s move on.

Upload Your Explainer Video to YouTube

You are under no obligation to share your video with anybody. If you don’t utilize YouTube, you’re missing out on an audience of roughly 2 billion people. Consider how many people there may be who could become your customers. When compared to Google, YouTube is second only to it as a search engine.

Create a Powerful CTA

Customers may be nudged closer to purchasing with the help of a compelling “buy now” button in the video. Without a call to action (CTA), visitors will just watch the video, scroll away, and take no action. More conversions are possible when an explainer film with a call to action is posted alongside a marketing message on a website. Let’s pretend the user is immersed in an awesome explanation video. People appreciate a company’s professional presentation of itself and its goods. After viewing, they are presented with a compelling call to action (CTA) that suggests they go to a certain URL. Will they stick to it? There’s a good chance they will. In the end, a call-to-action button is a great tool for attracting new customers and generating sales.

Use Your Landing Page Above The Fold

Having your video play immediately upon a user accessing your homepage serves as a digital billboard. Anyone checking out your site for the first time will see your explainer video up top, where they will be treated to your CTA, or call to action. Above-the-fold marketing was discussed by Google, which noted that people were more likely to read the information that appeared above the fold. Eight lines above the fold on the first page.

It’s important to consider how the video will fit into the overall structure of your website before deciding where to put it. Having your video immediately visible without having to scroll down the page is a great way to get people interested in your business and get their attention before anything else. Keeping important material where it can be easily viewed without the user having to scroll down the page is an effective way to establish a visual hierarchy that draws the eye.

Description And Hash Tags

After you’ve decided on a content platform to post the animated video, be sure to optimize SEO by including relevant hashtags and descriptions underneath it. A fantastic explainer video may do wonders for your brand’s visibility, but only if viewers are aware of its existence and can make an educated choice about whether or not to watch it. At this juncture in the customer journey, you have the best opportunity to offer your subscribers and customers that “Ah-ha!” experience with your brand.

Reach Out To Influencers

Using prominent individuals to boost brand awareness is the goal of influencer marketing. It’s a standard method of advertising in the modern business sector. Bloggers, famous people, and internet personalities with sizable online fan bases all fit the profile of “influencers.” This tactic allows them to build trust with their audience while genuinely promoting things.

Go out to key opinion leaders in your field who can help spread the word about your explainer film among your intended demographics. You may find that your audience expands because of this. Methods for spreading the word about your explainer video:

• Get an influencer to promote your video by starting a campaign together.
• Working together with an influencer to produce content is a viable option.
• Have the influencer watch your video and comment on it. It would be ideal if you could provide a video testimonial.

Examine Your Outcomes and Make Changes

The last step in perfecting your video marketing plan is to track and analyze your data. Here is the procedure:

• Keep an eye on the exposure, interaction, and success rates: Track the number of views, the percentage of viewers who interact with the video, and the percentage of viewers who take some kind of action because of viewing the video.
• Examine the numbers to find the winners and the losers: Research which methods of advertising have produced the best results, then adopt those that are most useful.
• Modify the advertising approaches as needed: Adjust your marketing approach as needed to get the best possible outcomes.

Your explainer videos may be used in a wide variety of contexts. Brand and product information may be found there; therefore many people do. You need just make sure they reach your ideal customers and prospective leads when and where it counts. The purpose of the rules is to assist you in doing that.

You can either search the web for explainer video creation tools or play with animation on your own, or you can get in contact with an explainer video production business and have them create a fantastic explainer video for you. The question then becomes, “Why wait?” Start your video marketing campaign by hiring a top-notch explainer video production business.

Read more: Norway’s Best 2D Animation Studio