10 reasons to use video in your internal communications strategy

Internal communication channels are well-supplied. However, very few choices work as well as you’d want them to. Do you have trouble getting your point across? Do you feel like you’re losing track of crucial details in a sea of incessant emails? Or maybe your old-fashioned printed materials just get thrown away.

You may do many different things using video strategy in your company communications. Video strategy is a great way to say hello, share your newest work with colleagues, demonstrate software changes and faults, give pleasant reminders, demonstrate how to utilize new invoice templates, or even simply say hello.

What are internal communication videos?

Pre-made videos used for internal communication are sometimes referred to as “internal corporate videos.” Company-wide use of internal videos has been shown to increase transparency, boost morale, and strengthen the ability to attract and retain top people.

These videos are simple to make and effectively use the workers’ superior visual learning capabilities. Videos, with their capacity to combine text and motion, have many potential applications for reviving corporate communication.

We are aware that it becomes increasingly challenging to maintain efficient communication when the number of staff members increases. Therefore, we provide an alternative. Using a video strategy for internal communications is a great way to organize and centralize all the buzz inside an organization.

1. Consistent & Timely Communication

Fragmentation is a major issue when interactions take place across incompatible devices, apps, and services. People often spend unnecessary time researching the most efficient method of doing a task, attempting to perfect a solution that has already been established, or discovering a workaround.

If you’re able to streamline your company’s internal communications, you may see a 25% increase in output. How? If you have internal movies hosted in one place, your staff will always have access to them.

2. Connect Face-To-Face

It’s easy for important points to be misunderstood while communicating digitally with colleagues. In a discussion, nonverbal cues like facial expressions and body language are crucial but are lost when communicating through email. Everything from a broad grin to a tight frown, from a thumbs-up to a peace sign. All of these idioms may be taken seriously in any discussion. It’s impossible to replace face-to-face communication with email or text messages.  A great option is to send a personalized video message.

Video allows you to experience a conversation as if you were there in person. There will be no need to sacrifice the benefits of direct interaction for the convenience of texting. The greatest approach to keep internal interactions happy and effective, regardless of the situations that need virtual conversation, is via video.

3. No Miscommunication

Videos strategy for internal communication helps get your point across clearly. Misunderstandings are harmful to businesses, and it’s annoying to have to clarify your meaning in every email. Videos provide the viewer immediate access to the information being conveyed, making the conversation seem more intimate. Compared to sending an email, this may have a considerably larger impact.

4. Time Management

While penning a single email is a quick and easy task, doing it for a large number of messages may be time-consuming and inefficient. Most recipients of your emails will just skim them, not read every word. When making videos, you may break them up into many shorter clips that together show all the audience needs to see. You may be certain that your message will not be misunderstood.

5. Make Your Point “Stick”

There are several drawbacks to communicating by text. A vast block of text makes it easier to overlook important details, as anybody who has been forced to read a chapter of a dry textbook will confirm.

You’ll be reading this phrase in a minute. The next thing you know, you’re fantasizing about the delicious grilled cheese sandwich you’ll be eating for lunch.

Long text-based communications are ineffective if you want your argument to stay. In reality, the average person retains just around 10% of what they read in a book. Compared to the typical 95% message retention while viewing a video, this is a huge discrepancy. The disparity between the two sets of figures is staggering. The way you communicate inside your organization is crucial. You hope that the knowledge you provide to your colleagues will stick with them. Sharing information with your team using a video is effective.

6. Use Personalization for A More Successful Internal Communication Strategy

According to the bystander effect, people are less likely to help in a crisis if there are other people around. It’s not that they’re scared of getting in trouble. That’s because they figure someone else will handle it. The same issue occurs with the company’s internal messaging. Most workers assume that people will respond in response to communications that aren’t directed at them.

However, private conversations between two people are impossible. Instead, you should strive to personalize mass communication. How? personalized movies that will get your staff to take your requests more seriously and feel more invested in their work.

7. Overcome Language Barriers

The more languages your staff speaks, the higher the risk of miscommunication, mistakes, and insensitive behavior towards other cultures. Accidents and injuries on the job might be exacerbated when employees have trouble communicating with one another. Sometimes, non-native CEOs have trouble linguistically articulating their plans. Improve things by using subtitled or translated films within your internal communications plan. You may also use movies to explain complicated concepts. They enhance global collaboration and employee satisfaction.

8. Give Feedback More Personally

In a physical office setting, one-on-one talks are crucial for providing feedback on particular projects and for addressing the work of individual employees. These customized discussions, however, do not lend themselves well to a text-based digital office. Keeping these one-on-one exchanges going is made possible by video. Video is the best way to show your colleague some genuine appreciation. A video with constructive criticism can be far more well-received than an email, which could not clearly describe your opinions. The use of video allows for more personalized and real comments to be made.

9. Efficient & Effective Employee Communications

Videos simplify the process of communicating intricate details. Most crucially, you make it usable by workers whose time zones vary from your own. Asynchronous videos like this are priceless.

To your arsenal of efficient communication tools, add movies explaining how to deal with problems, or even whiteboard animation videos providing an update on the firm. They are easily accessible on any device, from any location, so workers may use them at the office, on the road, or at home.

10. Save Costs

Lastly, one of the finest strategies to help you save money in the organization is to employ videos for internal communications. Instead of spending a lot of money on a teacher or messenger, you may utilize modern technology to get your point through.

Your staff will be considerably more current on current events and developments with the use of video material. You only need to view a video.

Read more: Benefits and tips when using animated videos